This story shows that if you’re in the wrap business, it pays to wrap your personal and business vehicles with your shop’s graphics and contact information. Rod Voegele is President of GatorWraps and has been in the wrap industry for several years. His Cadillac Escalade wrap designed by Lead Designer Jeff Ciavardini, helped him gain his most unique and possibly most important client ever.

A couple months ago, Rod received a call from Chris Welsh, an explorer and the chief pilot of Virgin Oceanic, with the opportunity to wrap the Virgin Oceanic submarine and its docking station – a 125 foot long racing catamaran, Cheyenne, that was owned by adventurer Steve Fossett. Welsh had seen Rod’s wrapped Escalade around Newport Beach – the city where they both live. The project was top secret until it was unveiled on April 5 at a packed press conference at the Newport Harbor Yacht Club.

Chris Welsh & Richard Branson pictured above atop the submarine and catamaran.